Christmas is closing and every day is filled with joyous and warm atmosphere. People are busy shopping for gifts, with big smiles on their faces, looking forward to the surprises they will give and receive. Families are gathering together, preparing for sumptuous feasts, and children are excitedly hanging their Christmas stockings by the fireplace, eagerly waiting for Santa Claus to come and fill them with presents during the night.
It is in this delightful and heartwarming ambiance that our company is thrilled to announce a significant event - the simultaneous launch of multiple products. This product launching is not only a celebration of our continuous innovation and growth but also our special way to share the holiday spirit with our valued customers.
Overview of the new products
1.“ColorMatic 3”,
The photochromic lens brand from Rodenstock Germany, which is widely known and well-liked by huge group of end consumers around the world,
we launched full range of 1.54/1.6/1.67 index and Grey/Brown/Green/Blue colors of Rodenstock original portfolio.
2.“Transitions Gen S”
Newer generation products from Transitions with excellent light-color acting performance,
we launched full range of 8 colors, to offer limitless choice for customers when ordering.
3.“Gredient polarised”
Feeling bored with regular solid polarised lens? now you can try this gradient one,
at this beginning we would have 1.5 index and Grey/Brown/Green color firstly.
4.“Light polarised”
It is tintable and thus allow infinite space for imagination, its base absorption is 50% and end consumers can customized to add tint of different color to get amazing color of their glasses.
we launched 1.5 index and Grey and let's see how it works.
5. “1.74 UV++ RX”
Ultra thin lens is always required by end-consumers with quite strong power,
Besides current 1.5/1.6/1.67 index UV++ RX, we now added 1.74 UV++ RX, to offer full range of index on blueblock products.
Adding these new products will be big pressure on cost for the lab, because it requires to build full range of base curve of semi finished blanks for these different products, for example for Transitions Gen S, there are 8 colors and 3 index, each have 8 base curves from 0.5 to 8.5, in this case there are 8*3*8=192 SKUs for Transitions Gen S, and each SKU would have hundreds pieces for daily ordering, so the blank stock is huge and costing a lot of money.
And there are work on system set up, staff training…etc.
All these factors combined have created considerable "cost pressure" on our factory. However, despite this pressure, we firmly believe that providing our customers with more choices is worth the effort, and we are committed to maintaining high-quality products and services.
In the current competitive market, different customers have diverse needs and preferences. By introducing various new products, we aim to meet these varied demands.
Looking ahead, we have ambitious plans to continuously introduce new products in the future. Our 30 years of industry experience positions us well to understand market trends and customer expectations. We will leverage this expertise to conduct in-depth market research and identify emerging needs. Based on these insights, we intend to regularly expand our product range, covering different categories and fulfilling various functions.
We sincerely invite you to explore our new product lines. Our team is eager to serve you and help you find the perfect items. Let's share the joy.
